Sales Dogs Course Outline

Unleash Your Inner Sales Dog

• Duration: 1-3 days (depending on depth and delivery)

• Format: Online modules + live workshops + coaching (hybrid model is ideal)

• Audience: Anyone

Module 1: Introduction to Sales Dogs

• What is a “Sales Dog”?

• Overview of Blair Singer’s Sales Dog philosophy

• Understanding the myth: “Only certain types of people can sell”

• Course objectives and expectations

Module 2: The Five Sales Dogs – Identifying Your Breed

• Overview of the 5 Sales Dog Types:

  • Pit Bull – Relentless closer

  • Golden Retriever – Loyal relationship builder

  • Poodle – Stylish presenter

  • Chihuahua – Detail-oriented and analytical

  • Basset Hound – Laid-back, steady performer

• Self-assessment quiz: What type of Sales Dog are you?

• Strengths and weaknesses of each type

• How to embrace your breed and adapt when needed

Module 3: Mindset and Inner Game of Selling

• Overcoming fear and self-doubt

• Building confidence in your style

• The power of personal development in sales

• Understanding buyer psychology

Module 4: Core Selling Skills for All Breeds

• Prospecting and lead generation

• Building rapport and trust

• Listening to understand, not to respond

• Asking powerful questions

• Handling objections confidently

• Closing techniques that fit your style

Module 5: Breed-Specific Selling Tactics

• Tailored strategies for each Sales Dog type

  • Scripts and scenarios for Pit Bulls

  • Relationship tools for Golden Retrievers

  • Presentation hacks for Poodles

  • Research and data techniques for Chihuahuas

  • Persistence systems for Basset Hounds

• Partnering across types: Building a team of diverse sales dogs

Module 6: Real-World Practice & Role Play

• Role-playing common sales scenarios

• Practice adapting your breed to different client types

• Feedback and group coaching

• Dealing with rejection and setbacks

Module 7: Building a Sales Dog Life

• Daily routines and habits of top-performing Sales Dogs

• Leveraging your personality in other areas (marketing, networking, etc.)

• Setting goals and tracking progress

• Staying sharp: Continued learning and development

Bonus Module (Optional): Leadership for Sales Dogs

• Leading a sales team with mixed breeds

• Coaching others based on their Sales Dog type

• Scaling sales success through culture

Course Wrap-Up & Certification

• Review of key takeaways

• Final self-assessment and progress review

• Sales Dog Certification (optional exam or project)

• Next steps and resources